Businesses can communicate with customers in several ways, and choosing the right channel is important. SMS provides a simple way to send short messages with broad reach. RCS provides richer content and interactive options where supported. SMS can be used for OTPs, alerts, reminders, and delivery messages. RCS can be useful for products, bookings, support, and campaigns. Businesses sh... https://anantya.ai/blog/sms-vs-rcs-difference/